National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Sexual innuendo galore in this ad. Set up like a Viagra ad, with couples discussing their worries about not "being able to go all the way", or "not having enough charge", it's kind of funny. Particularly when they use the failed fishing pole metaphor seen in actual Erectile Dysfunction ads. Should have cranked it up a bit, in my humble opinion.