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Lucky Post is proud to have contributed to a campaign of epic intensity to launch the highly-anticipated 2021 RAM TRX. The series of short digital teasers, edited by Marc Stone for agency The Richards Group, are goosebump raising, heart palpating moments that demonstrate the power and performance of the vehicle without actually seeing it. A second piece, created for the live reveal, adds glimpses of the TRX’s bold design, along with its massive capabilities and deft handling.
For Stone, the project was an editor’s dream - the opportunity to help craft engaging and enticing moments with exquisite footage. “I was blown away by the footage - it was just gorgeous and there were so many options from which to choose. We weren’t constrained by a specific running time, so it was a matter of finding what paid off with the biggest impact with an edge of mystery.”
Client: FCA US LLC:
Head of RAM Truck Brand Communication: Jeff Summers
RAM Brand Advertising Manager: Lindsey Hart
Agency: The Richards Group
Creative Director: Chuck Schiller
Producer: Paul Nelson
Art Director: Parker Bell & Diego Zelaya
Writer: Chad Berry
Product Specialist: Chris Siminski
Brand Management Principal: Dave Allen
Brand Management: Jeffrey Lefkovits and Eric Stern
Business Manager: Sara Sax
Production Company: Sherpas Cinema
Directors: Renan Ozturk & Eric Crosland
Post: Lucky
Editor: Marc Stone
Assistant Editor: Katian Kerr
Color Correction: Neil Anderson
Sound Design/Mix: Matt Cimino
Online: Mark Sullivan
Executive Producer: Jessica Berry
Producer: Kendall Kendall