Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
"The world of Red Bull" takes us into high octane, high adrenaline, high amounts of fun sports. I mean, it “gives you wings” after all, so why not take it higher baybeh. There are stunt-jumps, adventures and white water rafting going on, all set to Pharrell Williams 'Come Get It Bae'. The kids are gonna like it, methinks.
Client: Red Bull Australia
Ad Agency: R/GA
Music: Pharrell Williams - 'Come Get It Bae'