In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Reddit appeared with a 5-second message that was literally a blink-and-you'll-miss it ad.
"If you are reading this, it means our bet paid off" began the ad, making me momentarily believe it was the actual subreddit, Wallstreetbets, that had bought the space.
It wasn't, but they do reference WSB in the ad: “One thing that we learned from our communities last week is that underdogs can accomplish just about anything when they come around a common idea.”
Indeed.
“Powerful things happen when people rally around something they really care about. And there's a place for that. It's called Reddit.”
Yeah, sure, there's a place for that unless you're a woman wanting to discuss women's medical issues like PCOS or feminism.
Powerful communities, that you'll allow, Reddit.
This regional ad ran on the west coast, California, and Washington state, in New York state, and in Chicago Illinois. The ad appeared at first to be a "glitch" or a hack of some sort, as it interrupted a scene of running horses.
