Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Tomas Mazetti explains
The unconventional ad agency behind this, Studiototal, want to address Lukashenko directly:
Dear Luke,
Why not buy our plane yourself? You could lend it to your military. Let them train your billion dollar air defence in discovering small wooden planes! I'm sure they would find such a pass-time MUCH more honourable than (like now) being used by an ageing dictator to torture kids demanding freedom of speech.
Studio Total promise that the profits from the sale will go to fighters for human rights in Belarus.