I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Ben, representing Britain, and Sophie, representing France, engage in a flirtatious exchange discussing the accomplishments of their respective nations.
The subjects of comparison include:
The Eiffel Tower and Blackpool Tower
The Battle of Waterloo in 1815 and the train departing at 18.15 from Waterloo
Cinema and Television
Haute Cuisine and Sandwiches
Renowned figures like Jules Verne, Jean Paul Sartre, and Baudelaire versus Shakespeare
French Cars and British Designers.
While at Montmartre in Paris, Sophie proudly declares it as "the most romantic city in the world," and Ben playfully responds with, "Let's put that to the test."
