Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Switching from the male female, to the young vs old. Why do kids these days dress like that? And why couldn't I control my tears like young Mr Emo here?
Agency : Publicis Madrid
Production Company : GOT FILMS
Director : Lemon
Daniele Cicini, Beatriz Moreno y Rosario García : Account manager
Albert Roigé : DoP
Marcelo Vergara / Fabio Mazia : Executive Creative Director
José Ignacio Pereira : Art Director
José Pereira Torres : Copywriter
Gustavo Samaniego y Triana Jiménez : Agency Producer
David de la Flor : Executive Producer
Approval for client: Juan Francisco Gómez y Adela Pérez