Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.
Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style’. Thierry and his Renault rescue fans from the everyday commitments such as shopping or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub. I need a driver like this in my life.
The campaign created by Publicis•Poke features two 60-second & 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports.
Adam Wood, Marketing Director - Groupe Renault UK and Ireland said: “The renewal of our partnership with Sky Sports is about celebrating the dedication of football fans to be part of the game. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, and will try to be at the game no matter what.”
Dave Monk, Executive Creative Director – Publicis•Poke
“We’ve all been there, there’s a big game on telly but you’ve got something equally big on that you can’t escape; Your sons ballet class, your daughters best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing / cinematographer combo and a cracking soundtrack, and you’ve got a visual feast that should get footy fans revved up for the new footy season”
PUBLICIS•POKE CREDITS
TITLE: Renault Sky Sports Sponsorship
CLIENT: Renault UK
CLIENTS: Adam Wood, Olivia Kaye, Chriso Antoniou
BRIEF: (sum up in one sentence) To grow awareness and affinity of Renault through the Sky Sports Premier League sponsorship
