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During the Rio 2016 games, the New York Times said they didn't like the most popular biscuit in Rio. The Rio Carioca Beer did a film about it and maybe found out why.
Film: NYT
Agency: 11:21 Rio, Brazil
Product: Rio Carioca Beer
Creative Director: Gustavo Bastos
Copyrigter: Gustavo Bastos
Media Director: Bianca Brandão
Account Executive: Diego Crisóstomo
Product Company: Pixel
Producer: Fabrício Canavezes