River Island X James Long "Fashion Film" (2015) 2:00 (UK)

River Island X James Long "Fashion Film" (2015) 2:00 (UK)

Dutch director Menno Fokma, part of White Lodge, creates a um, fashion film for British Menswear designer James Long's collab with River Island.
Here's the premise: several skinny boys with the exact same haircut walk into a futuristic monolith and get rained on by balls. One of the balls melts in the one of the skinny boy's hands and then he enters a tube and emerges from blue water. Agency: River Island
Production: White Lodge
Director: Menno Fokma

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