Canon - âCreated Differentâ (2025)
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Dutch director Menno Fokma, part of White Lodge, creates a um, fashion film for British Menswear designer James Long's collab with River Island.
Here's the premise: several skinny boys with the exact same haircut walk into a futuristic monolith and get rained on by balls. One of the balls melts in the one of the skinny boy's hands and then he enters a tube and emerges from blue water.
Agency: River Island
Production: White Lodge
Director: Menno Fokma