Royal Bank of Canada - Auston Matthews Stars in New RBC Campaign from Battery "MakeItCount" (2023) (Canada)

Auston Matthews Stars in New RBC Campaign from Battery. “Make It Count,” created by creative agency Battery, features Auston and his sophisticated sidekick Gene Raymond – a play on the pseudonym used by a number of banks in marketing and ad campaigns.

Brand: Royal Bank of Canada

Agency: Battery

Anson Sowby, Co-Founder & CEO

Philip Khosid, Co-Founder & CCO

Scott Brown, Executive Creative Director

Michelle Nam Fischer, Group Creative Director

Carl Larsson, Associated Creative Director

Stanton Hill, Head of Production

Jessica Shepard, Producer

Miranda Curry, Brand Director

Olivia Weiss, Brand Manager

Sean McNamara, Head of Strategy

Madeleine Reeves, Senior Strategist

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Who is that black guy