In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
DDB Stockholm's ads get odder, though in this case for Roygalan "a party to celebrate commercials"- and of course they need to mock the multi-award winning Cadbury Gorilla, just like Saatchi did for the Cannes Lions 2008 Showcase in Amsterdam. Looks like Magnus Jakobsson's paternity leave may have inspired him, as the gorilla either drank white russians or just lots of formula. ;) I keed!
Thanks Tim at Adfreak for helping us find our missing link.
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Retouch: Johanna Karsten
