Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
Simple and colorful, the Sainsbury’s Tu & Me Spring / Summer collection of Tu Clothing across women’s, kids, and menswear is shot against a stark white backdrop by Mel Bles.
Sainsbury’s, Tu:
Radha Davies - Director, Brand Communications & Creative
Sophie Micklewright – Campaign Manager
New Commercial Arts:
Founder/CEO: James Murphy
Founder/CSO: David Golding
Founder/CCO: Ian Heartfield
Founder/Artistic Director: Nici Hofer
Founder/Director of Production & Operations: Matt Craigie-Atherton
Creative: Joe Fitzgerald / Kim Hutcheson
Deputy Head of Production: Georgia Dickenson
Project Director: Sylvie Edwards
Business Director: Mel McMillan
Account Manager: Zahra Banday
Planner: Cara Van Rhyn
Production Company: Rosco Productions
Director: Mel Bles
Producer: Emily Miles / Emma Turpin & Joy Hart @ Rosco
DoP: Marc Pritchard
Editing Company: Wild Island Films
Editor: Ricardo Fusetti
Edit Producer: Jamie Wiffen
Post Production: Coffee & TV
Post Producer: Kathryn Tallis
Audio Post Production: Wave
Sound designers: Ben Gulvin
Music Supervision: Leland Music
Photography:
Photographer: Mel Bles
Agent: Webber Represents
Production: Rosco Productions
Retouching: King Henry
Design: King Henry (edited)