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Samsung and Lilly Anthem partner up in this anthemic spot that celebrates our inability to have a mobile free moment. Phone looks cool, and it's shot and cast well. It mostly makes me miss the UK grey. For some reason, this vignette style of all these cool people doing cool things on their phone and looking cool in general reminds me a lot of adidas Originals. Doesn't anybody go to work any more?
Client: Samsung
Creative agency: Cheil UK
Creative Directors: Dave Newbold & Jim Eyre
Copywriter: Dave Newbold
Planners: Tony Evans / Jason Kidd
Agency Producer: Alex Davis
Account Handlers: Andrew Boatman / Fraser Campbell
Media Agency: Starcom MediaVest
Director: Josh & Xander
Production Company: RadicalMedia
Production Company Executive Producer: Ben Schneider
DOP: Ross McLennan
Post Production Company: Absolute Post
Audio Post Production: Universal Music Publishing
Editor: Paul Watts