Samuel Adams - Your cousin from Boston (Dynamics) - (2022) :60 (USA)

"Your cousin from Boston" has gotten a security job at Boston Dynamics, and as it turns out, these robots like beer! Samuel Adams explains in their press release: “Yes, those are actual robots drinking and dancing inside the world-famous Boston Dynamics innovation lab (no CGI or special effects)“

Man, those robots can dance. Also, it's a robot in a super bowl ad, which means you have to take a drink! 

Client: Samuel Adams


Regional ad, airs in 13 markets.

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Anonymous Adgrunt's picture
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Neo's picture

This feels like they just joked about the "Boston" and "Boston Dynamics" connection, and someone approved it. Well, good for you, and it actually fits in the long running "cousin from Boston" campaign, because he would party with robots all night.