Sanctuary Cove - "Once upon a time..." - ambient billboards, Australia

Billboards that look just like books? Sure, why not?

Junior, Brisbane did this fairytale campaign for Sanctuary Cove, a real estate project. Along the road and beautiful waters leading to sanctuary cove these giant books were seen telling a story that ends with "happily ever after".

Link to larger image 1
Link to larger image 2
Link to larger image 3

Junior, Brisbane
Steve Minion : Creative Director
Misha McDonald : Copywriter
Gabriel Woodmansey : Art Director

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