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Powerful ad for Save The Children, Norway. Studies have shown on average sexually abused children suffer in silence for seventeen years before sharing their experience. By juxtaposing this information with the images of a girl holding her breath underwater for as long as she possibly could, the spot is unsettling and jarring. However, it does force you to take it in and read every word.
Client: Save the Children, Norway
Agency: Anti, Norway
Website: www.anti.as
Associate Creative Director: Jason Kinsella
Senior Creative: Espen Lie Andersen
Creative: Emil Hafslund
Creative: Sondre Røe
Director of Photography: PĂĽl Mokkelbost Laukli
Make Up: Trude Mokkelbost Laukli
Project Manager: Kenneth Pedersen (CEO) / Tine Moe
Producer: Rolf Pedersen
UV Camera: Amund Lie
Grading: Flambert
Editor: Oystein Dyb at Bacon