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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.
So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.
Agency: Grey Tel-Aviv
Executive Creative Director: Tal Riven
Copywriter: Kobi Cohen
Art director: Karin Gross
Special projects Producers: Yael Hermesh / Gali Siman-Tov
Post production Producer: Roni Brand
Digital Producer: Ofer Klein
Media Company: MediaCom
Sound company: Signal Music & Sound Ideas
Sound Editor: Roy Dotan
Narrator: Bobby Lax
Original Music: Tomer Biran
