Shoe Carnival "Princess Lacey's Laces" (2016) 30 (USA)

March Madness may be over, but that doesn't mean we should forget about college basketball's biggest fans. Take Lacey, for instance. She was Michigan State University's number one fan, 8-year old, Lacey Holsworth, was.
She had a special relationship with player Aderian Payne which drew media attention to a big part of the 2013-2014 NCAA basketball season. Sadly, Lacey had cancer, passed away shortly after the season. But her memory gives hope and inspiration to millions of others affected with cancer, including more than 10,000 US children who will be diagnosed this year.

Please consider buying a pair of gold laces in Lacey's honor. Proceeds from every pair help support the cause. Go to Shoe Carnival's site to find out more.

Advertising Agency: 22squared
Chief Creative Officer: John Stapleton
Executive Creative Director: Kevin Botfeld
Creative Director: Jennifer Tuel
Content Director: Mindy Adams
Art Director: Rachel Splinter, Eduarda Castro
Senior Copywriter: Natalie Meeks
Producers: Emily Cabral
Content Strategy Director: Hillary Traylor
Associate Strategy Director: Natalie Webb

EVP, Client Leadership: Ed Klein
Account Supervisor: Shelly Hiatt
Account Executive: Mallory Morgan
Photographer/Designer/Stylist: Rachel Splinter, Eduarda Castro
Lettering Artist: Casey Ligon, Freelance
Executive Producer: Karen Burke

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