Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health Foundation’s “Hot and Bothered” platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real struggle of menopause-related sleep loss.
Client: Sinai Health Foundation Title: InsomniAds Brand Platform: Hot and Bothered Agency: Diamond Chief Creative Officer: Peter Ignazi Executive Vice President, Client Partner: Rebecca Flaman Chief Strategy Officer: Lori Davison Writer: Megan Radisa Art Director: Nina Hang Producer: Mark Graham Editors: Brandon Hurd, Rúben Padilha