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Skincare leader DermapenWorld™, headquartered in Australia, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch an all-new brand platform and global, integrated campaign.
Recognizing this growing mindset, DermapenWorld collaborated with Cutwater to help further bring to life its ongoing mission of maintaining, enhancing, and accelerating radiant, healthy complexions. The brand platform, entitled “Nothing Routine”, reinforces DermapenWorld’s signature Synergy of Solutions™, a holistic system that combines in-clinic treatments with at-home care. The creative embraces stop motion-style videos and a sleek photography library to highlight the brand’s trusted, diverse product portfolio. The lineup includes the most recent innovation, Dermapen HOME™, the multi-award-winning Dermapen™, which is currently on its fourth generation (Dermapen 4™), as well as Dp Dermaceuticals™, a unique range of skincare items designed to complement Dermapen Treatments™.
in New York City.
Client: DermapenWorld
CEO: Stene Marshall
Cosmeceutical Director: Corri Matthews
Marketing Director: Christian Pattman
Growth Marketing Manager: Marianna Aureliano
Senior Copywriter: Taylor Smith
Executive Producer: Brooke Hopkins
Strategist: Uma Mantravadi
Social Media Marketing Manager: Ashley Feminella
Head of Media & Communications: Lizzy Ryan
Senior Media Supervisor: Holly McKinzie
Group Account Director: Courtney Griffin
Group Account Director: Matt Allen
Account Director: Grace Fiset
Project Manager: Ana Elejalde
Social Media:
Facebook: @cutwater
Instagram: @cutwateragency
LinkedIn: Cutwater
Facebook: @DermapenWorld
Instagram: @dermapenworld
LinkedIn: DermapenWorld
About Cutwater:
Cutwater is an independent creative and media agency with offices in San Francisco and New York City. Headed by advertising thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the agency prides itself on building distinctive campaigns for challenger and legacy brands alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and more. https://www.cutwateragency.com/
Since the original launch, DermapenWorld has invested millions of dollars on research, development, and modification, to reinvent microneedling as we know it today. Dermapen 4™ is the only digital and Bluetooth-enabled microneedling device, setting industry benchmarks in design and functionality, and being recognised as the Gold Standard in microneedling. Together with the science backed Dp Dermaceuticals™ skincare range, DermapenWorld delivers solutions to transform skin.
To date, more than 4 million treatments have been performed worldwide by Authorised Treatment Providers. 15,000 plus clinics in more than 70 countries trust Dermapen™ and Dp Dermaceuticals™ to improve the health of their patients’ skin. It’s a name you can trust.
