Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.
Title: Rise
Client: Skyy Vodka
Length: 30s & 40s cinema & viral
First flight date: 14 January 2013
Agency: Young & Rubicam
City: Cape Town, South Africa
Agency producer: Mthuli Bam
Chief creative officer: Graham Lang
Creative group head: Nkanyezi Masango
Production company: Egg Films
City: Cape Town, South Africa
Director: Jason Fialkov
Director of photography: Peter Tischauser
Production co-producer: Margie McMahon
Executive producer: Kerry Hosford
Post production company: BlackGinger
Editing company: Priest
Editor: Matthew Swanepoel
Original music: Pulse Music
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