Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Sexist meets gross meets stupid. Congrats, Slim Jim. You have reached a whole new level of dumb.
Client: Slim Jim (ConAgra Foods)
SVP – Content Creation, ConAgra Foods: Dave Linne
Director – Content Creation, ConAgra Foods: Patrick Brennan
Agency: DDB California
GCD: Travis Parr
Art Director: Madeline DeWree
Copywriter: Tyler Booker
Senior Producer: Rob Lee
Production Company: MJZ/Soft Citizen
Director: The Pelorian Brothers
Producer: Merrie Wasson
Editorial: Cutters
Editor: Matt Walsh
VFX/Online: Flavor
Planning Director: Mark Rovai
Senior Strategist: Jaime Harrelson
SVP Group Account Director: Kristin Barbour
Account Director: Nancy Bernacchi
Account Supervisor: Jordan Wood
Account Coordinator: Rose Valderrama