So about those Tony The Tiger spots....

The world's all been all aflutter since #Tonyisback descended upon our consciousness with ironic, and crude spots, reveling in their cheap, stupid use of violence and abuse and prostitutes to make some comedic point about..something.
Speculation was rampant. Is it a production company trying to make ground? Who is behind Tonyisback.com? Twitter and Facebook were quick to suspend the accounts, although for whatever reason Youtube hasn't even though trademark infringement is against its terms of service.
But just when it looked as if we'd never know the person behind the site, Huffpo found out the creator behind the stunt, as well as the production companies: Tantrum Productions and Route 1, courtesy of film permits in L.A. totaling $1,279 for the permit fees.
So who is the person behind it? An Ad-Busters-like artist from Finland named Jani Leinonen who has nothing to do with advertising but uses advertising and marketing as his palette. According to his Finnish Wikipedia page he's well-known for food-related stunts and vandalism like this.

In 2012, Leinonen and two other persons were sentenced to 60 days fine for fraud and forgery their stealing the McDonald's restaurant offers Ronald McDonald performing plastic statue, which they later destroyed. The group was intended to call into question the McDonald's and the company's code of ethics and the origin of the products.

and brands on porn stars which reminds me of Safe For Work porn and Diesel's "borrowing" of it for their worldwide Dirty 30 campaign.
So there you go. Tony's not really back. it's just a stunt by an artist with a hard-on for food. Nothing more to see here.