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Atmospheric ad showcases Belgian snowboarders, on flat land. "In Belgium we don't need mountains to win a medal." Nice way to showcase sports and get us pumped for the upcoming Olympics.
The song, by the way, is by Jacques Brel, and you couldn't find a more apt piece of music for it.
Translated, the lyrics are:
"With cathedrals as the only mountains
And black bell towers like pathways to heaven
Where stone devils pull down the clouds
With the passage of time as the only journey
And the wet roads as the only good night.
With the wind from the west, listen to it wish
This flat land that is mine."
Good stuff.
Client: BOIC/COIB Belgian Olympic Committee
Client Contacts: Piet Moons/Philippe Vander Putten, Luc Rampaer, Julie De Ruyver
Agency: BBDO
CD: Sebastien De Valck, Arnaud Pitz
Creation: Frédéric Zouag, Nicolas Gaspart
Managing Partner Client Services: Isabel Peeters
Account Managers: Inge Wertelaers
TV Producer: Leen Van den Brande
Production Company: CAVIAR
Director: Arnaud Uyttenhove
Sound: Sonicville / Jacques Brel Foundation