Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
You're called to the principals office because your goth teenager did something emo, just as you have an acupuncture appointment, and the builders of your new house have an emergency - and you were set to to meet with your banker. At least Societe Generale have a nifty rescheduling twitter skilll for our hectic lives.
Agency : FF Paris (FF GROUP)
Client : SOCIÉTÉ GENERALE
Title of ad : "HECTIC"
Brand Supervisors : ANNE LECORRE, NATHALIE GOUADAIN, NICOLAS MATHIAS, CARL FRERY, ADINA LAZAR
Agency Supervisors : EMMANUEL FERRY, AMAURY DEVITRY, PAULINE BONTEMPS, ALIX DUNOYER DE SEGONZAC
Chief Creative Officers : FRED & FARID
Executive Creative Director: OLIVIER LEFEBVRE
Copywriter: JULIEN PERRARD
Art Director : NICOLAS HUREZ
Brand Strategist: JULIEN DUTERTRE
Agency Producers : ALEXANDRA MARIK, MAGALIE DAULEU
Digital Agency Producer: BENJAMIN BOUZEREAU LEVY
Production Company: STANDARD PARIS
Producer : FABIEN ROQUES
Director: ERIK MORALES