Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Out mountainclimbing a group of youngsters find that they have entered wolf territory. No worries, these guys like beatboxing! Music - it makes life easier!
Ad Agency: FRED & FARID Paris
Creative Director: Fred & Farid
Copywriters: Frédéric Raillard & Farid Mokart
Art Directors: Frédéric Raillard & Farid Mokart, Romain Lehur
Production Company: Irene
Film Director: Alex Ogus
Production Company Producer: Guillaume de Bary