Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Two little old ladies from abroad are trying to find some sort of sugar substitute, but the country store does not carry anything like that. An employee suggests they try the gas station instead.
Tagline: Only sugar sweetens naturally.
Director: Roy Andersson
Director of photography: István Borbás
Production company: Roy Andersson Filmproduktion AB