In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Gosh SPAR Indonesia, you aren't even really trying are you? A direct copy of J&B's classic holiday ad ’ingle ’ells, ’ingle ’ells, which I have already badlanded decades ago when people began running wild with the missing letter concept showed up as a social media post advertising the grocery store.
The difference is colors and an underscore rather than empty spaces in the ’ingle ’ells, ’ingle ’ells, but otherwise, it's pretty much a direct rip-off of the ads that ran during the 90s in various executions for J&B. Let's pretend that SPAR never saw that, though I doubt it. My biggest question now is - do they sell J&B?
