Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Teenagers and young people share what is bothering them. From "I'm 18 and my hair is falling out" to "I'm 21 and a virgin", and everything in between. They worry about height, having boobs, having no boos, wanting to be a woman, haven't been kissed, and so on. Then they get replies, that they're not alone. A well-told short film and Reddit is apparently where all of this chatter happens. I didn't know Reddit was that popular in Argentina.
Ad agency: Santo, Buenos Aires