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Sprout, for those who don't know, is a 24-hour preschool TV network. So this "let's all say goodbye to mom guilt," message is brought to us by Sprout. There is such a disconnect between what we are seeing and that end message that it comes across as being confusing. There's no guilt in playing video games with your son, or napping. Also the mom looks happy throughout the spot. I know for a fact there's mom guilt but it doesn't come from any of these scenarios. Love the message, but the spot itself feels like it's for a completely different message.
Client: Sprout, NBCUniversal Cable Entertainmentās 24-hour preschool network
VP Marketing: Jennifer Giddens
VP, Brand Marketing: Kristen Campolattaro
Creative Director: Farrel Allen
Manager, Brand Marketing: Bridget Sullivan
Production & Postproduction Company: Oishii Creative
Creative Director/Director: Ismael Obregon
Executive Producer: Daniel Walkup
Director of Photography: Matt Roe
Editor: Nicholas Nykamp