Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Columbine happened 15 years ago, a father says as the ad begins, and in the 15 years since Columbine, not much has changed. While grieving parents try to change things, with bills like the Jamiel Shaw law, or the Sandy Hook Promise, there's still gun violence happening all over America. Including only seven miles from the White house like the dive-by that killed Brishell Jones, whose mother is in this ad.
In the 15 years since Columbine, our nation has seen over 1.4 million people injured or killed by guns, and gun companies have made more money year after year. We brought victims of gun violence together to discuss the problem and to ask: How much of the gun industry's growth is actually coming from us all?