Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Just in time to tease the Carrie Bradshaw & The Dude Super bowl LIII ad, Sarah Jessica Parker slides into the role again just to have that bus ruin her day in a homage to the Sex & The City opening credits. This time she ponders what would happen if she changed her standard drink for a Stella Artois, as $0.06 provides clean water to 1 person in the developing world for a month and Stella Artois will make a donation to Water.org for every bottle or pint of Stella Artois and Stella Artois Cidre (330mL equivalent) sold in the U.S. between 1/7/19 and 3/31/19, up to $2,250,000.00.
Trivia, that's not a New York city street corner, that's Spring street in Los Angeles. Oh, Carrie, you've changed.
Ad agency: Mother, New York
Principal talent: Sarah Jessica Parker