National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Carrie Bradshaw and Jeffrey “The Dude” Lebowski walk into a bar.... and yeah that's the joke. Instead of her usual cosmopolitan, Carrie orders a Stella Artois. Shocker. Also we know for certain it's Carrie rather than Sarah Jessica Parker thanks to the ridiculous hat and the "Sex in the city" soundtrack. Her order sends shockwaves through the restaurant. Soon “The Dude” arrives, and he skips his usual white russian in favour for a Stella. The Dude not only abides, the dude is a beer shill. Tres bizarre.
Client: AB InBev
Ad agency: Mother New York
Music: "Sex in the city" theme song, remake of Dylan's "The Man in Me"