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This campaign will put you to sleep (and itās supposed to). āInsomniAds,ā the latest creative extension of Sinai Health
Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.
After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.
Agency:Rethink Communications, Vancouver
Ian Grais (Creative Director)
Chris Staples (Creative Director)
Katie Ainsworth (Copywriter)
David de Haas (Art Director)
