Stihl - Deathbed / Chainsaw - (2009) :30 (New Zealand)

Stihl - Deathbed / Chainsaw - (2009) :30 (New Zealand)

3news.co.nz report that this Chainsaw advert cuts a little too deep for some - people have been complaining that it's "insensitive and offensive."

It is humour of the blackest kind, but a conservative media standards watchdog says the ad, for chainsaw manufacturer Stihl, has crossed a line.
"I was really horrified," says Adrian Cooper of Media Matters in NZ. "I thought, this is not good enough. It's simply not good enough, and it's not the New Zealand I know."
The ad prompted a flurry of complaints to the Broadcasting and Advertising Standards authorities.
"I think that any mature, responsible, thinking adults looking at that would find it offensive," says Mr Cooper.


Production Company: Robbers Dog Films
Director : Adam Stevens
Toby Talbot : Creative Director
James Tucker : Art Director
Simon Vicars : Copywriter
Judy Thompson : Agency Producer
Mark Foster : Producer

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