Stockholm PR agency wanted!

Due to the European expansion plans of independent wireless development community -, we are now looking for a small/medium sized PR agency - with an office in Stockholm - to handle media/analyst/industry relations for the Company.

Following the resounding success of its first independent Wireless Internet Lab in London, is now opening a Lab in Stockholm (September 2000) - to meet the huge demand for inde pendent testing of wireless Internet services in this market.

Clients typically require a pan-European or global testing solution, and is positioned to pro vide the first real global solution - addressing complex interoperability issues across multiple gateways. Open ing a Lab in Stockholm is the next strategic step in supporting the Company's European client-base. The Lab, he aded up by Anders Byttner, an established wireless specialist and co-founder of the UK test Lab , will work on interoperability issues for developers, wireless device manufacturers, content providers and wireless carriers , including the way these relate to developing 2.5 and 3G technologies.'s Wireless Internet Lab - the world's first independent testing Lab - opened for business in London in May - testing wireless applications across multiple devices and gateways. This was complimented by t he launch of a comprehensive online testing service available exclusively on the site. The L ab has attracted a great deal of attention, with leading technology, media and content companies 'signing up' f or this unique testing service. is also in discussion with interactive agencies looking for long-term relationships. Additional Labs will open in the US and Asia/Pacific later this year. ( launched in the UK and USA in February this year. The site is the mo st widely used independent resource dedicated to wireless application development - offering a range of service s to the development community at large. This 'one stop' resource provides the latest news, tools, community, newsletters, books, conferences, online testing and 'Labs' and, in August, he Company will launch the first Wir eless Career Centre. has 45 employees based in Dallas and London, with additions to the management team expected i n the near future. A second US office is due to open in San Francisco shortly, whilst the London office is rapidly expanding. The Company has just completed its first round of funding, securing $4million (US) from Brience and

Needlessly to say, all these exciting developments have secured strong, positive media coverage in the UK and US, see link with analysts, such as Giga, approaching the Company direct to speak at their September conference on Mobile Computing Strategies in Copenhagen.

OUR REQUIREMENTS We're looking for a PR agency that can provide valuable insight and contacts in the Nordic region - partnering with us and our UK & US PR resources to grow the business in Scandinavia and other European countries. If you are interested in pitching for this business, we'd like to hear from you. The first step in this 'process' requires you to provide details about your consultancy. a.. Relevant client experience in the wireless/ mobile industry b.. Track record with technology start-ups c.. Names of current wireless/mobile clients d.. Greatest PR accomplishments during the last 12 months e.. Experience with international clients f.. Size of your consultancy g.. Average monthly retainer h.. Feature that most differentiates your agency's style of work Please feel free to attach/post any documents you feel will help to illustrate any of the areas above.

NEXT STEPS Our search will be conducted via: a.. first round responses to this post b.. follow-up e-mail enquiries c.. pitch documents to be submitted d.. personal meetings with 'finalists' in Sweden. We look forward to hearing from you - preferably by Friday 4 August. Send your reply to Irina Patterson at

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