Academy Sports + Outdoors: Fun Can't Lose (2025)
Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Canât Lose, a new
Yesterday was the day for Stockholm Pride Parade, and as we hung around the park waiting for the party to start I noticed the difference in sponsors. There were international brands as sponsors here, not like previous years' parades in Amsterdam and New York where gay nightclubs and bars would be the most visible brands around.
Another difference from previous parades was all the political parties marching in solidarity this election year, it gave me hives.
Swedens "Dame Edna", comedian "Babsan" with her beefy troop of merry men rush toward the start of the parade where their float awaits.
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As one of the first floats on the parade, I think Debenhams got their money's worth. Everything about this float was in tune with their advertising attitude which can be summed up in a strange word: "Britishness".[missing image]
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