Strategic Milk Alliance "Cushion" (2014) :30 (Canada)

This campaign for The Strategic Milk Alliance highlights the benefits of adults drinking milk by reminding them how well it pairs with foods. It's aimed towards busy parents with young kids.
Kids did a lot of weird, goofy stuff that didn't make sense. But drinking milk did. By the way, that kooky stuff that didn't make sense? I used to call it "using my imagination." This effort is part of the Milk Every Moment campaign. Client:The Strategic Milk Alliance
Agency: DDB Canada Vancouver