Client: City of Philadelphia Recycling Office PRO’s largest-ever anti-litter effort. Agency: LevLane, Phila. Concept: Litter is corrosive to a community’s emotional well-being. Make its elimination emotional and above all, peer-to-peer. Tactics: Audition 75 anti-litter, spoken word performances from Philly local neighborhoods. Feature works by 5 of the most compelling artists. All campaign verbal and visual content is user-written, user-performed.
