Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
There's an easier way to prepare a tuna salad than doing so on a motorcycle. Yeah but doing it on a motorcycle is all kinds of badass, though.
Client: Sunkist
Agency: Y&R Israel
Guy Bar - CEO & Chief Creative Officer
Oren Ben-Naim - Creative Director
Art Director: Shiran Damari
Copywriter: Irmi Nir
Deputy CEO – Yuval Vaingast
Account Supervisor – Liana Kadis
Account Manager – Mor Avinu, Shir Gliksberg
TV Producer – Lirona Spivak
Production company & post production – Og
Director – Eli Sverdlov
VO – Yoav Cohen