HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
Set up like a parody of a movie trailer, this ad takes you from the start of the budding romance to when it all goes horribly wrong and the lady refuses to see her beau because of her terrible hair. Dragging scissors dramatically up a staircase, he rushes to her aid with Supersoft Shampoo and conditioners.
"You told me you were a movie producer!"
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Principal talent: James Hazeldine