Major swimwear label Seafolly is for sale only a couple of months after sparking backlash for hiring a trans model.

It was only in March that Seafolly sparked a major backlash for using a trans-identified model in an Instagram story celebrating pride month in Austra

Seafolly releases statement about the Deni Todorovič backlash.

Seafolly releases statement

Non-binary model Deni Todorovič posing for Seafolly women's swimwear sparks backlash

In a move that has left many scratching their heads, Seafolly has tapped non-binary model Deni Todorovič to be the face (and body) of their latest cam

The KD youth party in Sweden are campaigning on the beach, gain more press as the strategy is accused of being sexist.

It's an election year in Sweden, which means all the parties are fighting for everyone's attention.

LA Models & NEER Motion Celebrate The Oscars Season With "(I'm Gonna) Love Me Again” spot

When Director Sandro Suppnig and Choreographer Lockhart Brownlie met last fall an idea was born: to create a film that taps into the Zeitgeist by feat

Sea Folly launches "Own your folly" campaign with ad agency Tinkerbell, Australia

Seafolly's new ad campaign is all about embracing your inner goofball - and looking good doing it!

Bomb Threats and Protests - The Protein World Story Continues


If "grow up Harriet" becomes a meme, blame Protein World

Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in.
1 Comment

Women's lobby creates campaign to protest sexist ads in the Stockholm subway

Swedens "Kvinnolobby" (women's lobby) have taken on the subway ads with a stark black and white campaign of their own, that points out

Dove - Thought Before Action / Fake photoshop action stunt

Dove Canada decided to get generous in their latest idea in the campaign for real beauty, they offered a "photo effect" filter action set on

Kindle Paperwhite - "Perfect at the Beach" / Husbands - (2013) :30 (USA)

So she has a Kindle and can read in bright sunlight, he doesn't have a Kindle and can not.
1 Comment

Axe (Lynx) Super Bowl Spot “lifeguard” :30 (U.S.A.)

1 Comment

BGH Air Conditioners - Summer Hater - (2012)

Juan Cabral via MJZ directed this sweaty summer spot, where a man behind the blinds fumes with hatred for the heated summer at psychopathic levels.

Mike's Hard Lemonade - Bear in a Bikini - (2012) :30 (USA)

A bear in a dress and wig tears through the office.
1 Comment

Creative's in-joke or did we miss something?

The new online campaign for Scion iQ has us all a bit perplexed. And not in a good way. Perhaps it was just an in-joke gone awry.

Scion : Babes n' Donuts - (2012)

Bikini babes doing donuts while eating donuts. You read that wrong, by the way. Or maybe not.
1 Comment

Club Orange - The Best bits in the world - (2011)


Say Ja to the amazing Svädish diet, or just laugh at the stereotype-ad

"Say Ja to the amazing Swedish diet" these girls sing.

Mrs Mac's - Lean Meat Crusty Top / Car wash - (2010) Australia

This is the sort of ad that would never be allowed to run in Sweden.

GoDaddy - Hot Chicks on math - (2010) :30

SkyTV MySKY HDi - Que Sera Sera - (2009) :90 (New Zealand)

Que Sera, Sera..... As long as I have my TeeVee I'm happy. Wait, what?

Keep California Beautiful "Beach Party" (2009) :60 (USA)

Keep California Beautiful - Beach Party Commercial (HQ)

Orangina Light - Giraffe / Rollerskating / Venice Beach (2009) :30 (France)

The Giraffe is a bit naughty.

Organ Donor Foundation - Only Chance to get inside.. - print, Belgium

Ah, a half naked woman in advertising! What is it selling?
1 Comment

Axe - Oedipus / Miss mommy - (2008) :30 (Argentina)


Lynx launches new fragrance with the help of Keeley Hazell

Page three girl Keeley Hazell helped launch a new fragrance for Lynx in London today, and judging by the pictures alone I gather that:

Coca Cola - Pin Up posters - (2007) (New Zealand)

Sure, FINE, damn you Kiwis just rub it in you have summer down there while we freeze our bums off up here. Just rub it in won't you.

Beaches - Perfect Day (2007) :30 (USA)

1 Comment

CBS - CSI Miami - Don't Have Enough to Hold Her (2007) 0:30 (USA)


Rolling Rock - Beer Ape - (2007) :45 (Canada)

ad agency: Goodby, Silverstein & Partners

Got New Ad Campaign?


Yoplait Light - Raft (2006) :30 (US)

Tourism Israel - No Wonder We Didn't Make It to the World Cup... (2006) :50 (Israel)

A man plays beach football with some very dissapointing teammates.

GMC uses swimwear to attract attention

Three ads with models in graffittied swimwear appear in SI's Swimsuit issue.

Digicore - Carwash - (2005) 0:30 (South Africa)

1 Comment

Playtex Beyond - Bye Bye (2005) 0:30 (USA)

Banana Boat - O-o-o-o (2005) 0:15 (USA)

Veet Comfort Waxing Kit - Getting Ready (2005) 0:30 (USA)

Miranda Kerr - Edwina Hunter

Irn Bru (Diet) - Player at the pool - (2005) 0:30 (UK)


Virtual Bartender 1, and 2 and now 3.


Bottle voodoo between Bavaria and Brutal Fruit

In the old Marca Bavaria ad, made in Canada 2003 which created a stir back then, a man on a beach notices that how he moves the bottle affects how the

Taste and Flavor vs. Freshness

Here at Adland we've recently mentioned that Bud and Miller are at it again and before that took a look at the Catfight between Miller and AB.

Diet Coke, Tingle / Kate Beckinsale (2004) :30 (USA)

In "tingle", Beckinsale, who is currently starring in new comic book vampire film 'Van Helsing' opening in the UK this week, strol

Cross-dresser too much for the Finns and the Lebanese.

Drag show artist Richard Engfors modeling bikinis

Axe Dry – Horse Ride (Print Ad) / Pit (2004) (US)


Jose Cuervo - Pool Party (Print Ad) (2004) (USA)

Hooters - Hootersville (2003) - 0:30 (USA)

1 Comment

Gillette Venus - Dock (2003) - 0:15 (USA)

Verizon Wireless / FreeUp - Beach (2003) - 0:30 (USA)


Mercedes-Benz - String (2003) - 0:30 (USA)

Sexy ladies in bikinis got the world on a string indeed.

Heidi looks like a stripper?

H&M have already caused their usual ruckus with their new poster campaign for summer bathing fashions - featuring model Heidi Klum.

Bavaria - Beach Babe Bottle Voodoo - (2003) :30 (Canada)

Bikini babe is controlled by a man holding a beer bottle. Or so he thinks. She knows you're looking, dude.

Nivea Thais Up Traffic In Bangkok

(Archived) After cracking down on drugs and pirated products, Thai Prime Minister Thaksin Shinawatra is now going on about moral ethics. Last week,

Veet - vacation makeover / Miranda Kerr - Edwina Hunter - (2003) (UK)

Don't worry Miranda Kerr.. This impromptu makeover session before our vacation with Edwina Hunter and another beauty isn't going to hurt.

Smirnoff Ice - Music Video (2002) - 0:30 (USA)

Music video party!
1 Comment

Enzyte - Bob - Pool (2002) - 0:30 (USA)

John Frieda Beach Blonde (2002) - 0:30 (USA)

Satisfaction - Benny Benassi (2002)


MTV - Ringtones - Keanu call me (UK) :60 (2002)

MTV ringtones tempt us into downloading dance-hit tones by showing how much fun two guys in their underpants can have as they dance to the tune of the

DiGiorno - Guy Game (2001) - 0:30 (USA)

Comp USA - Thank You (2001) - 0:30 (USA)

Comp USA - George Hamilton (2001) - 0:30 (USA)

Kangaroos - Hollywood story - (1999) 0:37 (Germany)

Agency: Springer & Jacoby Hamburg

Levis - Dunking Booth (CA classic) - 0:30 (USA)

Old Milwaukee - Swedish Bikini Team / "Golden Bikinis" (1991) :30 (USA)

This short-lived beer campaign, it only ran for seven months, had a huge cultural impact. 

Old Milwaukee - Swedish Bikini Team "Surf Bikinis" / The Shark Fins (1991) :30 (USA)

"It doesn't get any better than this..." Doug Patterson was wrong.

Old Milwaukee - Swedish Bikini Team / Truck - (1991) :30 (USA)

True story: This ad campaign made me pretend that I was Norwegian all through college in the states.

CHANEL N°5 - La Star (1990) :30 (France)

Directed by Ridley Scott, this advert ran globally.

Diet Coke - The Move Is On - long (1989) - 0:60 (USA)

Don Johnson says "something's going on" to kick off the jingle

Zingo - Anybody want a Zingo? Jamaica (1988) :30 (Sweden)

The jingle sets off as soon as the man yells "Anybody want a Zingo?"


Subscribe to bikini