LGBTQ

Boots - Mrs Clause #MakeMagic (2024) :60 (UK)

Boots Christmas Advert 2024 #MakeMagic Boots UK

天天 Everyday Comfort - Lin Yu-ting "What is a woman?" (2024) Thailand

Lin Yu-ting along with Algerian boxer Imane Khelif, was disqualified from the 2023 Women's World Boxing Championships due to failing unspecified

E45 - This is me, this is my space / Ch4 Diversity In Advertising award winner

In a world where trans representation in media is just so overwhelming that you'd think we'd have hit peak diversity saturation, Channel 4 p

Sephora - We belong to something beautiful (2024) - France

Check out the "diamond" and "pearl" makeup artists checking each other out. I kind of hope that was a Prince reference.

In Finland, Tampon for men aims to reduce gender dysphoria

So, here comes this news from Finland:
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Cindy Crawford is back: One Margarita/ feat. Saucy Santana -That Chick Angel, CasaDi, & Steve Terrell

Cindy Crawford makes a surprising comeback.

Queer creatives unite to make a youth campaign for world’s first LGBTQIA+ social media app: Jong&Out

United by personal experience - having lacked a safe space to connect as teens - an entirely pro bono team created ‘pure queer joy’ for Jong&Out a
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"Men in heels wigs and tights"

RuPaul’s Independence Day ad compares the founding fathers to drag queens.

"Men in heels, wigs, and tights"

misterb&b - Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride

Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride after years of absence thanks to misterb&b and BETC

Unicorns & Unicorns Rings in Pride Month With a Hilarious Campaign in Collaboration With Visible Wireless

Directed by Jake Honig, the comedic 70s-themed game show honors LGBTQ+ Pride history in an ultimate showdown.
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Kellogg's possibly facing boycott due to Tony the Tiger posing with Dylan Mulvaney

Well, this is an odd one, but several sources are claiming that Kellogg's is facing boycotts because Tony the Tiger posed with Dylan Mulvaney on

Durex - Pride in Israel - printad (2023) Israel

The print ad will be featured exclusively in the special LGBT magazine throughout Pride Month, serving as a visual symbol of unity and acceptance.

The National Lottery - Pockets / The Couple (2023) :90 (UK)

A young man meets another young man's eye at the local pub, where everyone had played the lottery and waiting for the numbers to be read on TV.
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Shut up and sell the product

I have always been against brands wading into the cultural conversation regarding any topic du jour for several reasons.

Innocent drinks asks "what is okay to say?" on trans issues, get enough backlash to delete their entire tweet thread.

Innocent drinks are your yummy fancy juice and smoothie mixes that we all have become fans of, as it's easy fruit, vitamins, and just plain good

Pattie Gonia celebrates "pride season" sponsored by North Face for second year

Just like in 2022, North facehired Drag Queen Pattie Gonia
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Target facing backlash over Abprallen "Pride" clothing collection, removes Abprallen items,

Target is facing criticism once again for its gay pride collection, this time due to its collaboration with a controversial designer.
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Adidas models "women's" pride swimsuit, on a male model. What happened to Unisex?

Here's a crazy idea, adidas, if you want your pride swimsuit to be worn by either sex, why don't you just dust off the old "unisex"
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Gay bars boycott Bud Light after Anheuser-Busch InBev's "anti-transgender actions and statements"

The never ending Bud Light saga has yet another update.
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Anthropologie uses dancer Harper Watters to show off dresses on their Instagram, backlash ensues.

In what seems to be an increasingly common occurrence, a brand hires a male to show off products targeted at women.
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Bud Light offers distributors free beer and change in ad direction in response to backlash over Dylan Mulvaney promotion

In Swedish we have a very odd idiom that translates to: "Now you've shat in the blue cabinet."
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Major swimwear label Seafolly is for sale only a couple of months after sparking backlash for hiring a trans model.

It was only in March that Seafolly sparked a major backlash for using a trans-identified model in an Instagram story celebrating pride month in Austra

LGBTQ group The Human Rights Campaign urges Bud Light to reaffirm support for trans community amid backlash over Dylan Mulvany partnership

Anheuser-Busch gets called out for weak response to trans influencer backlash - HRC says 'be more than just liquid courage!'"
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Dylan Mulvaney as spokesperson for Nike women and Bud Light cause backlash.

Dylan Mulvaney's agents over at CAA are working hard for their money.

United Airlines trans flight attendant featured in ad died by suicide: ‘Sorry I could not be stronger’

Kayleigh Scott posted a suicide note on Instagram and Facebook around 2:30 a.m.

TUI celebrates its city breaks and experiences in new film by Leo Burnett

The latest campaign highlights TUI’s expertise in city breaks and experiences, demonstrating that booking holidays and experiences through TUI helps c
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Estrid - For Human Beauty (2023) :50 (UK)

Every single person in this ad is an activist of some sort, and a model, author, podcaster, content-creator, illustrator, and award-winning too, natur
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Seafolly releases statement about the Deni Todorovič backlash.

Seafolly releases statement

Non-binary model Deni Todorovič posing for Seafolly women's swimwear sparks backlash

In a move that has left many scratching their heads, Seafolly has tapped non-binary model Deni Todorovič to be the face (and body) of their latest cam
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In response to Hershey's "Her for She" the Dailywire launches Jeremy's chocolate binary

A few days ago Hershey's Canada released this year's version of their "Her for She" campaign,
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For International women's day Hershey's "Her for she" - where he is a she (2023) (Canada)

Here's a new twist on the Hershey's HER for SHE chocolate bars, her for she where he is a she.
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The VengaBoys are back - teaming up with Uber for "Uber Pride Ride" party bus in Sydney

Agency Hello Social has been matchmaking between 90s pop the Vengaboys, Drag Queen Royalty, and Uber to bring you a special "Uber Pride Ride"

Doritos - Bold Love / Lesbian couple - eng. sub. (2023) 2:00 (Mexico)

A lesbian couple are driving somewhere at night. One is eating Doritos, and then turns to look at her lover declaring "I love you so much".
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Burberry pulls ad showing model with a double mastectomy due to pushback: ‘B:MINE’

Burberry pulled an image from its latest campaign after heavy criticism A double mastectomy?

Facebook Marketplace - Diego & Jayden + table = love / Jeffery & Cameras

Everyone loves a bargain. Including Gen Z.

De Morgen and mortierbrigade create footage of a football finale that never existed.

De Morgen and mortierbrigade create footage of a football finale that never existed.
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Dylan Mulvany confirms that Tampax donated tampons to them.

After countless emails and phonecalls to Procter&Gamble's press department, who apparently don't do any work at all else they would have
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J&B - “She” / “She, un cuento de J&B” (2022) 3:00 (Spain)

This film follows an old man as he becomes quite engrossed in a new hobby. Makeup, ad its application.

MAC Cosmetics launch makeup edit with Joseph Harwood and donate £50,000 to Mermaids which is currently under statutory inquiry

MAC Cosmetics Launch Inclusive Makeup Edit by Joseph Harwood (He, She, They) and Donate £50,000 to Mermaids Charity

Sephora dares you to be yourself - "Believe in your wish!" (France)

For the holidays, Sephora unveils an emotional film full of hope, love, and joy to celebrate the infinite power of wishes
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Dylan Mulvaney has a paid partnership with Haus Labs, Lady Gaga's brand.

Dylan Mulvaney has a paid partnership with Haus Labs, Lady Gaga's brand.

Lucky Generals and Stonewall reunite to “Lace up to keep it up” with rainbow laces

Nine years after launching Rainbow Laces to make sport more inclusive, Lucky Generals is back with a new campaign
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"Zoom in on that" Ulta

Ulta releases David Lopez interview discussing "Girlhood" with Dylan Mulvaney - receives prompt backlash and #BoycottUlta hashtag

When you are the leading brand with the largest market share of your niche, it makes sense to expand the market.
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Virgin Atlantic unveils "updated gender identity uniforms" with social ad from Lucky Generals and PR agency Tin Man

Virgin Atlantic, Lucky Generals and PR agency Tin Man have teamed up to launch an updated gender identity policy removing the requirement for colleagu
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McCain makes drag queen "Baga Chipz" their "Creative Director"

Frozen food giant McCain announced that drag queen Baga Chipz is to serve as the brand’s creative director.
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Edelman’s ‘Gen Z lab’ will employ 100 under-25s appoints Harris Reed as ‘ZEO’

Edelman wants to get "into the Gen Z consumer mindset"
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National Audubon Society with Pattie Gonia "Birds Tell Us: The Song of the Meadowlark" (2022) 2:00 (USA)

For Pride Month, Audubon partnered with drag queen and intersectional environmentalist Pattie Gonia, to bring you Birds Tell Us: The Song of the Meado

No one says it but everyone does it: "Uber Eats, ça arrive."

*"Ça arrive": in French there's a double meaning "It's coming" and also "It happens".

BMO lets you deposit rainbows like you deposit cheques - For every rainbow deposited, BMO will donate $1 to Rainbow Railroad

BMO Financial Group has announced its new Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainb
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Vitaminwater & Lil Nas X team up for collection of flavor-inspired commercials.

There is vitamin water for everything.

The North Face - Summer of Pride with Pattie Gonia (2022) :60 (USA)

North face wants to celebrate pride by letting everyone know they should go outside.
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Did Tampax really reach out to Dylan Mulvaney for a collaboration on TikTok?

I'll just preface all of this with the fact that I never use Tampax.

Midol - Comfort is Power (2022) 1:34 (USA)

"Every single month, without fail, we go on this rollercoaster"

Oreo - "The Note" / short film by Alice Wu (2022) 2:30 (USA)

Alice Wu has a firm grip on delicate storytelling by slow reveal. In the short film "The Note"
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Estée Lauder: "My favorite part about being a woman is living in full color."

Estee Lauder decided today to highlight one of the people working for them, namely a scientist "My favorite part about being a woman is living in
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Believe Media Director Jake Nava Makes Glad's New ForceFlex Plus a Fashion Party Statement Piece

The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Ch
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GAY!

Southern Progress wants your help to plaster Florida with "Gay" billboards.

The Florida “Parental Rights in Education” bill has been boiled down to a simple slogan "Don't say gay", so Southern Progress wants you
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Adidas - Impossible Is Nothing - ‘I’mPossible’ (2022) :30 (USA)

Vicky Free, head of global marketing at Adidas says that she hopes  ”to unite a strong, diverse and powerful community of women athletes who are chang
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The Vagina Museum tweets about trans women on International Women's Day, say they're now harassed for it

The Vagina Museum decided to create a thread about Trans Women for #InternationalWomensDay
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New York Times under fire for new ad campaign "imagining Harry Potter without its creator"

The new ad campaign from the New York times with Becky, Lianna, Vera, Yassmin, and Jordan, has come under fire for "chilling" line referring

Skyn - Valentines day for everyone (2022) :30 (France)

This ad will run in UK, US, France, Italy, and Poland

Vrbo - "A place for together" (2022) :60 (USA)

We arrive at a palatially large gorgeous house, as the sullen teenage boy pulls up his window as preteen kids run toward the car.

Panoptica Pulls Back The Curtain On Celebrities’ Favorite Films For Google TV And Cashmere

“Watch With Me” Series of Long-Form Videos, Directed by Sam Miron, Explore Passions and Inspirations of Laverne Cox, Hasan Minhaj, and Others
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GAY TIMES and Grey London launched Amplifund campaign - "Incomplete Without the T" (2021) (UK)

GAY TIMES and Grey London have launched Amplifund campaign - Incomplete Without the T.

Nike - Play New - Nuevas conquistas / Mara Gómez Argentina’s first transgender football player (2021) :45 (Argentina)

Mara Gómez, Argentina’s first transgender soccer player, has teamed up with Nike for its “Play New” campaign.
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John Lewis pulls their controversial "dancing boy" advert, but ad still lives on with new sender

The John Lewis ad with the boy dancing to Stevie Nicks attracted plenty of complaints as soon as it was released, so much so that John Lewis had to ta
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John Lewis' dancing brat advert tears down the house

Shilling insurance can get terribly predictable.
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Samsung Galaxy Z Flip3 - Todrick Hall / "Flip, Fold, Snap, Clack" (2021) 2:00 (USA)

"I don't click, I clack!" Galaxy Z Flip3

Indeed - “A New Beginning” (2021) :30 (USA)

Indeed wanted to bring awareness to the importance of using proper pronouns during the job interview process in this ad called “A New Beginning.”

McCann New York is the 2021 U.S. Agency of the Year

Prior to the shortlist announcement due Tuesday, June 15 and following the U.S judging session, the Gerety Awards, the only creative prize to reward t
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Freda - Cycle / with no presumptions and no inhibitions (2021) 2:00 (UK)

"Feeling ashamed when going to buy a product" my father wasn't ashamed to pick up tampons for mom when they were vacationing in Italy i
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Bhima Jewellery - Pure as love - (2021) 1:40 (India)

In India, parents buy the jewelry worn at weddings throughout their daughter's life if they don't have inherited pieces.

Oreo - Proud Parent / Going Home (2021) 2:57 (USA)

Coming home with the serious long-term girlfriend is a nerve-wrecking deal for this young lesbian.

Pantene - Sawyer & Ashley on the power of visibility #BeautifuLGBTQ (2021) 1:55 (USA)

For LGBTQ kids, a family’s support means everything.

New BMO campaign stars Canada’s Drag Race winner Priyanka

BMO Influences at scale, with one of the first campaigns to use influencer generated videos and YouTube Director Mix, to launch its millennial-first c

Doritos - The Best Gift - (2021) 2:15 (Mexico)

Directed by Nico Perez Veiga this short film tells the story based on real-life events.

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