"Let kids stay kids. Use parental control." says the tagline, and yes, while that works, to convey the selling point... it feels like it's probably been done before. It's certainly no plush toy cow with cleavage which is an image I wish I had never seen because it'll never leave my head, aaaaarghh!
Advertising Agency: DDB, Buenos Aires, Argentina Executive Creative Director: Pablo Battle Creative Director: Hernan Jauregui Art Director: Fernando Tchechenistky Copywriter: Lisandro Grandal
