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Born Healthy Foundation - Baby Room - (2016) :30 (The Netherlands)

Born Healthy Foundation - Baby Room - (2016) :30 (The Netherlands)

The birth of a baby is the happiest moment for young couples, but not for everyone. This film reminds us, with its happy pastel colours as they announce the birth of their daughter, how loved and expected a baby can be.

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Lenovo Yoga Tablet "Cinema sleeve" (2015) 1:10 (USA)

Lenovo Yoga Tablet "Cinema sleeve" (2015) 1:10 (USA)

The Lenova Yoga Tablet has a projector, but not a cinema sleeve. Until now. Pretty cool idea. As much as I like watching movies in bed, sometimes it's nice to not hover around the screen.

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Oikocredit "Made with microcredit" (2105) 2:50 (The Netherlands)

Oikocredit "Made with microcredit" (2105) 2:50 (The Netherlands)

Here is the first campaign for a microcredit, made with microcredits, made for Oikocredit. The campaign assets (TV and radio) were co-developed by Freda Chingwe, Innocent Kamula and Benji Abi from Blantyre, Malawi.

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Hardwell "United We Are: Vredestein Remix" (2015) 3:08 (The Netherlands)

Hardwell  "United We Are: Vredestein Remix" (2015) 3:08 (The Netherlands)

Vredestein is a high-end tire company. DJ Hardwell is, as his name would suggest, a DJ. And Carmen Jorda is a world-class racing driver. What do the three have to do with each other?

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FIFA 16 - Play Beautiful 1:57 (The Netherlands)

FIFA 16 - Play Beautiful 1:57 (The Netherlands)

This spot blends video game players, football players Lionel Messi, Sergio Agüero and Alex Morgan, and Pele) a basketball players (Kobe Bryant, anyway) and follows a ball around the world all set to opera.

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Under Amour brings Rugby to the Thames

Under Armour and Amsterdam agency WE ARE Pi launched its nationwide campaign for Underarmour, on a boat on the River Thames.

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Wrangler, or Wrongler. Your choice.

Amsterdam shop WE ARE Pi teases Wrangler Europe's Fall/Winter 2015 line with these social and OOH campaign. Basically there's the Wrangler way and the Wrongler way. You know-traveler not a tourist, sexy not slobby, slow cooker, not microwaver, off the beaten path not tried and true, outdoorsy, not city boy, etc.

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DSM Dyneema "The Dyneema project" (2015) 1:50 (The Netherlands)

DSM Dyneema "The Dyneema project" (2015) 1:50 (The Netherlands)

Way back in 1963, a scientist accidentally discovered world's lightest and strongest fiber. After years of development the fibre is ready to be incorporated in fabrics -and ready to change the world of streetwear, sportswear apparel.

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Booking.com "Wing it" (20150 :30 (The Netherlands)

Booking.com "Wing it" (20150 :30 (The Netherlands)

Booking.com invites you to wing it this summer. And use instagram. Lots of filters. And a drum solo, too. Where they lose me is "Wing everything.

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Smirnoff "Keep the Good Stuff" ad banned by ASA, 72andSunny will appeal

Smirnoff "Keep the Good Stuff" ad banned by ASA, 72andSunny will appeal

The spot, called "filter the unnecessary" was created by 72andSunny, Amsterdam, and shows how someone enters a seriously pretentious bar where all the hepcats give them the stare-down, and they have to make their way to the bar past overgrown moustaches and necklace wearing f

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