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Pril - Meet the Pril One-Drop Bottle - (2016) :25 (UAE)

Pril - Meet the Pril One-Drop Bottle  - (2016) :25 (UAE)

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". These days they're not the only brand to make this statement so TBWA\RAAD, Dubai, had to steal back their USP.

 

Sos Children's Village "Things moms do" 1:10 (UAE)

Sos Children's Village "Things moms do" 1:10 (UAE)

If you have a mom, call her. Tell her how much you love her, because children like the ones in this spot don't have moms. This spot is for SOS Children's Villages International's Gulf Area office and it coincides with Arabic Mother's Day. Poor kids.

 

Aster DM Healthcare "The Nazar Initiative" (2016) 2:00 (UAE)

Aster DM Healthcare "The Nazar Initiative" (2016) 2:00 (UAE)

Most of the workers in Dubai are foreign. They work hard to send their pay back to their wife and children, leaving them little left to live on and certainly none for healthcare. This especially becomes a problem becuase the nature of the work causes eye problems.

 

SOS "Happy No Mother's Day" (2015) 1:06 ( UAE )

SOS "Happy No Mother's Day" (2015) 1:06 ( UAE )

November 9th, today, is World Orphans Day. 153 Million are orphaned around the world. SOS Children's Villages provides care and love and protection for children.

 

Cadillac "Fashionably Early - Ahmad AL Bloushi" (2015) 1:04 (UAE)

Cadillac "Fashionably Early - Ahmad AL Bloushi" (2015) 1:04 (UAE)

In order to prove the ATS-V is exciting and stylish, Cadillac took Ahmad Al Bloushi, mechanical engineer and blogger at Hybrid Headpiece on a pulse racing high fashion thrill ride.

 

Cadillac "Fashionably Early - Zahra Lyla" (2015) 1:04 (UAE)

Cadillac "Fashionably Early - Zahra Lyla" (2015) 1:04 (UAE)

To prove that the new ATS-V is high-fashion and high octane, Cadillac took Zahra Lyla, blogger at Lylalovesfashion.com for a fashion shoot thrill ride on the go. Love the location on this.

 

Cadillac "Fashionably Early: Ahmad Daabas " (2015) 1:12 (UAE)

Cadillac "Fashionably Early: Ahmad Daabas " (2015) 1:12 (UAE)

To prove the new ATS-V is both stylish and exciting, Cadillac took Ahmad Daabas, founder and editor-in-chief of amdmode.com for a high-fashion thrill ride. Fun spot.

 

Cadillac "Fashionably Early" (2015) 1:12 (UAE)

Cadillac "Fashionably Early" (2015) 1:12 (UAE)

Cadillac took three Middle-Eastern-based fashion bloggers and held a high-octane fashion show in the backseat of the new Cadillac ATS-V in Dubai. Featuring bloggers Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi. Nice way to get across stye and exhilaration.

 

Emirates NBD 'When you're not around..." (2015) 3:50 (UAE)

Emirates NBD 'When you're not around..." (2015) 3:50 (UAE)

Emirates NBD is one of the Middle East's leading banks. To sell their Life Insurance policy they created a video which compelled parents heading out on business trips to ponder what life will be like when they aren't around.

 

Unilever Lifebouy - Handle on Hygiene (2015) case film (UAE)

Unilever Lifebouy - Handle on Hygiene (2015) case film (UAE)

Oh hello, what a clever "I wish I had thought of that" idea! We all know that handles many people touch contain germs, and research has shown that super market trolleys can spread all sorts of ick, from salmonella to e.coli.

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