An awe-inspiring, multi-platform campaign spans 3 films, unique real-world installations, and a fascinating feat of parking a real car on a huge chimney, showcasing the new Nissan Qashqai's ability to "elevate your urban drive."
To launch the new Nissan Qashqai and demonstrate how this model transforms city driving, TBWA\London has created an epic road trip, culminating in the real-life parking of a car on the side of the Truman Brewery in London.
The campaign begins with 3 CGI videos covering the new Nissan Qashqai's journey from the Nissan factory in Sunderland to key cities in the UK. These films are shared and promoted through social channels and through a unique partnership across Amazon platforms.
Blurring the lines between reality and virtual, CGI replicas of real-world installations in the form of "Reserved Parking" vinyl stickers appear on skyscrapers between Manchester and Birmingham, indicating that the Qashqai doesn't just belong in the urban jungle; it owns it.
The climax of the campaign is an awe-inspiring stunt where TBWA/London and Nissan actually place a real-life Nissan Qashqai on the side of the iconic Truman Brewery.
Third film.
Advertising agency: TBWA , London
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