Electronics and Technology
Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The Telegraph wrote about the new Lynx campaign: "Laddish Lynx has gone transgender – but is Mainstream Man ready?" calling it a "spectacular branding U-turn".
Adds advertising guru Åsk Wäppling: “They are probably looking for fawning press about how brave this poster is. This is, confusingly, a man’s scent but for ungendered people”.