In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
You don't need to know anything about Ravana, Hindu rakshasa King of Lanka to get this - all you need to know is that he had ten heads and you don't.
Copy: “Unfortunately, you have only one head. Please wear a helmet.”
Advertiser: Vijay Kiran Holdings
Agency: Bhadra Communications, Bangalore, India
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriter: Satya P R
Illustrator: Retheesh T C
